-
1 marketing goal
Реклама: цель маркетинга -
2 internal marketing
Mktgthe application of the principles of marketing within an organization. Internal marketing involves the creation of an internal market by dividing departments into business units, with control over their own operations and expenditure, with attendant impacts on corporate culture, politics, and power. Internal marketing also involves treating employees as internal customers with the goal of increasing employees’ motivation and customer focus. -
3 Absatzziel
Absatzziel n V&M sales goal, sales target, marketing objective* * *n <V&M> sales goal, sales target, marketing objective* * *Absatzziel
marketing goal, sales objective -
4 Vertriebstätigkeit
Vertriebstätigkeit
marketing activity (function), distribution service;
• Vertriebstechnik marketing technique;
• Vertriebsterminologie marketing terminology;
• Vertriebstricks marketing gimmicks;
• Vertriebsunterlagen marketing data;
• Vertriebsunternehmen distributive enterprise, distributing agency;
• Vertriebsunterstützung selling (dealer) aid;
• Vertriebsvereinbarung marketing contract, distribution (selling) arrangement;
• Vertriebsverfahren marketing procedure (process);
• Vertriebsverhältnisse market[ing] conditions;
• Vertriebsvertrag marketing contract;
• Vertriebsvertreter distributor, selling agent;
• Vertriebsvorbereitung sales planning;
• Vertriebsvorschlag marketing proposal;
• Vertriebsvorschriften conditions of sale, sales terms (US);
• Vertriebsvorteile marketing (distribution) advantages;
• Vertriebswege channels of distribution, sales (distribution) channels;
• Vertriebswesen marketing field (system), distribution;
• genossenschaftliches Vertriebswesen cooperative marketing;
• Vertriebszahlen sales figures, marketing data;
• Vertriebszeitraum marketing period;
• Vertriebszentrale distribution centre;
• Vertriebsziel marketing goal (target). -
5 Absatzwerbung
Absatzwerbung
sales publicity;
• Absatzwesen marketing [field (system)];
• genossenschaftliches Absatzwesen cooperative marketing;
• Absatzwirtschaft [industrial] marketing, distributing (distributive) trade;
• Absatzwirtschaftler marketing man, markete(e)r;
• Absatzzahlen sales figures, market[ing] data;
• Absatzzeichen (drucktechn.) paragraph mark;
• Absatzzeit marketing period;
• Absatzzentrum distribution center (US) (centre, Br.);
• Absatzziel marketing goal, sales objective;
• Absatzziffern sales figures;
• Absatzzone marketing (distribution) area;
• erfreuliche Absatzzunahme gratifying increase in sales. -
6 цель маркетинга
1) Advertising: marketing goal, marketing objective2) Business: marketing purpose -
7 Vertriebsziel
Vertriebsziel
marketing goal (target). -
8 target
1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) blanco2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) blanco3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) blancotarget n blanco / objetivotr['tɑːgɪt]1 (of missile, goal, aim) objetivo2 (in shooting, of criticism) blanco3 (board) diana1 (aim at target) apuntar2 (cause to have effect on) dirigir a, destinar a1 (date, figure) fijado,-a; (audience, market) objetivo\SMALLIDIOMATIC EXPRESSION/SMALLto be on target ir de acuerdo a lo previstotarget language idioma nombre masculino de destinotarget practice prácticas nombre femenino plural de tiromoving target blanco móviltarget ['tɑrgət] vt: fijar como objetivo, dirigir, destinartarget n1) : blanco mtarget practice: tiro al blanco2) goal, objective: meta f, objetivo mn.• blanco s.m.• hito s.m.• mira s.f.• mirilla s.f.• objetivo s.m.
I 'tɑːrgət, 'tɑːgɪt1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir*['tɑːɡɪt]1. N1) (Sport) blanco m, diana f ; (Mil) objetivo mhe missed the target — no dio en el blanco or la diana
•
an easy target — (lit, fig) un blanco fácil•
a fixed target — un blanco fijo•
a moving target — un blanco móvil•
the shot was off target — (Ftbl, Hockey etc) el tiro iba desviado a gol•
the shot was on target — (Ftbl, Hockey etc) el tiro iba directo a gol•
a soft target — (lit, fig) un blanco fácil2) (=person on receiving end) [of criticism, remark] blanco m ; [of advertising] objetivo mhe has been the target of criticism over his handling of the affair — ha sido el blanco de las críticas por su manejo del asunto
this made him a prime target for blackmail — esto le convirtió en un blanco perfecto para el chantaje
3) (=objective) objetivo m, meta fproduction targets for 1980 — los objetivos or las metas de producción para 1980
•
the project is on target for completion — el proyecto lleva camino de terminarse dentro del plazo previsto•
to set a target for sth — fijar un objetivo para algoto set o.s. a target — fijarse un objetivo
2. VT1) (Mil) [+ positions, installations] fijar como objetivo2) (=select, single out)cigarette companies seem to be targeting children intentionally — las tabacaleras parecen estar dirigiendo su publicidad a los niños deliberadamente
•
to target sth/sb for sth, the government will target high earners for tax increases — el gobierno hará recaer la subida de los impuestos particularmente sobre aquellos con sueldos elevados3) (fig) (=aim)•
to target sth at sb/sth, products targeted at children — productos dirigidos a los niñosprograms targeted at reducing infant deaths — programas que tienen como objetivo reducir el número de muertes infantiles
3.CPDtarget area N — (Mil) zona f objetivo
target audience N — público m objetivo
target date N — fecha f límite
target group N — grupo m objetivo, grupo m destinatario
target language N — lengua f de destino
target market N — mercado m objetivo
target practice N — tiro m al blanco, prácticas fpl de tiro
target price N — precio m indicativo
target weight N — peso m ideal
* * *
I ['tɑːrgət, 'tɑːgɪt]1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir* -
9 distribuidor
adj.distributing, distributor.m.1 distributor, stockist, dealer, supplier.2 distributor.3 spreading nozzle, delivery nozzle.* * *► adjetivo1 distributing, distributive► nombre masculino,nombre femenino1 distributor2 COMERCIO wholesaler1 AUTOMÓVIL distributor————————1 AUTOMÓVIL distributor* * *distribuidor, -a1.ADJ(Com)casa distribuidora — distributor, distribution company
2.SM / F (=persona) [de productos] distributor; (Correos) sorter; (Com) dealer, stockist3. SM1) (=máquina)2) (Aut) distributor3) LAm (Aut) motorway exit, highway exit (EEUU)* * *I- dora masculino, femenino (Com) distributorII1) (Auto, Mec) distributor2) (Ven) ( en una carretera) interchange, cloverleaf* * *= distributor, outlet, provider, spinner, supplier, vendor, deliverer, distributive, stockist, aggregator, upstream, jobber, dealership.Ex. A distributor is an agent or agency that has exclusive or shared marketing rights for an item.Ex. It would seem as if the country is almost awash with outlets for the sale of books.Ex. The information available on Prestel changes as the information providers come and go.Ex. Online system hosts, sometimes known as online system suppliers, online service vendors and online service spinners, are responsible for mounting data bases upon a computer.Ex. The receipt of materials and invoices and suppliers' reports are recorded in acquisitions records.Ex. Thus some current awareness services can be purchased from external vendors, whilst others may be offered by a library or information unit to its particular group of users.Ex. The service has as a goal the active participation of end users as deliverers as well as recipients of the service.Ex. As noted earlier, OCLC, in common with the other utilities, is moving towards a more distributive and local service = Como se ha indicado anteriormente, la OCLC, al igual que otros servicios, está avanzando hacia un servicio más local y más distribuido.Ex. The library is often the only stockist in Scandinavia of some journals = En Escandinavia, la biblioteca a menudo es la única proveedora de algunas revistas.Ex. Many publishers have decided to offer their electronic journals through an aggregator, an intermediate service, which aggregates the titles from many different publishers under one interface or search system.Ex. The exchange of trading information on a regular basis influences the balance company bargaining power between upstream and downstream companies in grocery marketing.Ex. Many library managers believe that the services provided by jobbers and other middlemen are well worth the additional cost.Ex. More and more new car buyers are refusing to walk out of a dealership without metallic paint despite the cost of metallic and standard paints being no different.----* agencia distribuidora = releasing agent.* distribuidor de bases de datos = online system host, database host, host system, online service vendor.* distribuidor de bases de datos en línea = online vendor.* distribuidor de información = information provider.* distribuidor de información en línea = host, online host.* distribuidor de libros = book dealer.* distribuidor de recursos = resource allocator.* distribuidor de revistas = journal host.* distribuidor de revistas electrónicas = e-journal host.* distribuidor que concede licencias = licensor.* * *I- dora masculino, femenino (Com) distributorII1) (Auto, Mec) distributor2) (Ven) ( en una carretera) interchange, cloverleaf* * *= distributor, outlet, provider, spinner, supplier, vendor, deliverer, distributive, stockist, aggregator, upstream, jobber, dealership.Ex: A distributor is an agent or agency that has exclusive or shared marketing rights for an item.
Ex: It would seem as if the country is almost awash with outlets for the sale of books.Ex: The information available on Prestel changes as the information providers come and go.Ex: Online system hosts, sometimes known as online system suppliers, online service vendors and online service spinners, are responsible for mounting data bases upon a computer.Ex: The receipt of materials and invoices and suppliers' reports are recorded in acquisitions records.Ex: Thus some current awareness services can be purchased from external vendors, whilst others may be offered by a library or information unit to its particular group of users.Ex: The service has as a goal the active participation of end users as deliverers as well as recipients of the service.Ex: As noted earlier, OCLC, in common with the other utilities, is moving towards a more distributive and local service = Como se ha indicado anteriormente, la OCLC, al igual que otros servicios, está avanzando hacia un servicio más local y más distribuido.Ex: The library is often the only stockist in Scandinavia of some journals = En Escandinavia, la biblioteca a menudo es la única proveedora de algunas revistas.Ex: Many publishers have decided to offer their electronic journals through an aggregator, an intermediate service, which aggregates the titles from many different publishers under one interface or search system.Ex: The exchange of trading information on a regular basis influences the balance company bargaining power between upstream and downstream companies in grocery marketing.Ex: Many library managers believe that the services provided by jobbers and other middlemen are well worth the additional cost.Ex: More and more new car buyers are refusing to walk out of a dealership without metallic paint despite the cost of metallic and standard paints being no different.* agencia distribuidora = releasing agent.* distribuidor de bases de datos = online system host, database host, host system, online service vendor.* distribuidor de bases de datos en línea = online vendor.* distribuidor de información = information provider.* distribuidor de información en línea = host, online host.* distribuidor de libros = book dealer.* distribuidor de recursos = resource allocator.* distribuidor de revistas = journal host.* distribuidor de revistas electrónicas = e-journal host.* distribuidor que concede licencias = licensor.* * *distribution ( before n)masculine, feminine( Com) distributorB (máquina) tbdistribuidor automático vending machineC ( Ven) (en una carretera) interchange, cloverleaf* * *
distribuidor 1◊ - dora sustantivo masculino, femenino (Com) distributor
distribuidor 2 sustantivo masculino (Auto, Mec) distributor
distribuidor,-ora
I adjetivo distributing
II sustantivo masculino y femenino
1 distributor
2 Com wholesaler
' distribuidor' also found in these entries:
Spanish:
distribuidora
- autorizado
- exclusivo
English:
distributor
- stockist
- slot
* * *distribuidor, -ora♦ adj[entidad] wholesale;una red distribuidora a distribution network♦ nm,f1. [empresa] distributor, Br stockist;[de películas] distributor2. [repartidor] deliveryman, f deliverywoman♦ nm1. [máquina de tabaco, bebidas] vending machine;[cajero automático] cash dispenser o machine2. [habitación] = lobby o small room leading to other rooms3. Aut distributor* * ** * *distribuidor, - dora n: distributor -
10 целевой
1) ( являющийся объектом действия) target (attr)целево́й объе́кт — target, target object
целева́я гру́ппа — target group
2) ( предназначенный для определённой цели) special-purpose; targetedцелева́я програ́мма — target / special-purpose programme
целево́й креди́т — purpose loan
целево́е кредитова́ние — goal-oriented crediting
целево́й марке́тинг эк. — target(ed) marketing
целево́й сбор (налог, пошлина) — special(-purpose) charge / fee
целево́й сбор средств (в пользу рд.) — fund raising (for)
3) ( связанный с конечной целью) goal (attr), destination (attr)целево́й проду́кт — desired / end product
целева́я устано́вка — goal, aim
целево́е назначе́ние — designated purpose, designation
испо́льзование де́нежных средств не по целево́му назначе́нию — misuse of funds
целева́я фу́нкция — goal / objective function
целево́й докуме́нт информ. — destination document
целева́я гипо́теза мат. — goal hypothesis
-
11 aumentar
v.1 to increase, to rise.aumentar la producción to increase productionla lente aumenta la imagen the lens magnifies the imageme han aumentado el sueldo my salary has been raisedaumentó casi 10 kilos he put on almost 10 kilosaumentar de peso/tamaño to increase in weight/sizeaumentar de precio to go up o increase in priceel desempleo aumentó en un 4 por ciento unemployment rose o increased by 4 percentEl ejercicio aumenta el apetito Exercising increases the appetite.Aumentaron los gastos The expenses increased.Nos aumentaron las ganancias este año Our profits increased this year.2 to magnify, to amplify.El reportero aumentó la noticia The reporter magnified the news story.3 to enlarge.Vamos a aumentar la casa We will enlarge the house.4 to raise, to improve.El movimiento aumentó la temperatura Movement raised the temperature.5 to increase the size of, to enlarge.* * *1 to augment, increase (precios) to put up; (producción) to step up2 (óptica) to magnify3 (fotos) to enlarge4 (sonido) to amplify1 to rise, go up1 to increase, be on the increase (precios) to go up, rise* * *verb1) to increase2) raise* * *1. VT1) [+ tamaño] to increase; (Fot) to enlarge; (Ópt) to magnify2) [+ cantidad] to increase; [+ precio] to increase, put up; [+ producción] to increase, step upme van a aumentar el sueldo — they are going to increase o raise my salary
3) [+ intensidad] to increase4) (Elec, Radio) to amplify2. VI1) [tamaño] to increase2) [cantidad, precio, producción] to increase, go upel número de asesinatos ha aumentado en 200 — the number of killings has increased o gone up by 200
este semestre aumentó la inflación en un 2% — inflation has increased o gone up by 2% over the last 6 months
3) [intensidad] to increasela crispación política aumenta por momentos — political tension is increasing o rising by the moment
4)aumentar de peso — [objeto] to increase in weight; [persona] to put on o gain weight
* * *1.verbo transitivoa) <precio/sueldo> to increase, raise; <cantidad/velocidad/tamaño> to increase; <producción/dosis> to increase, step up; dolor/miedo/tensión to increase2.el microscopio aumenta la imagen — the microscope enlarges o magnifies the image
aumentar vi temperatura/presión to rise; velocidad to increase; precio/producción/valor to increase, riseel niño aumentó 500 gramos — the child put on o gained 500 grams
aumentar de algo — de volumen/tamaño to increase in something
aumentó de peso — he put on o gained weight
* * *= accelerate, augment, become + large, enhance, enlarge, escalate, expand, grow + larger, increase, raise, rise, strengthen, accentuate, grow, add to, deepen, mushroom, intensify, wax, swell, pump up, bump up, step up, spike, crank up, ramp up, move it up + a gear, notch it up + a gear, take it up + a gear, take it up + a notch, crank it up + a notch, crank it up + a gear, move it up + a notch, ratchet up, amp up, turn up.Ex. In recent years, the pace of change has accelerated with the introduction of on-line information retrieval.Ex. These sources which form the basis of the intellectual selection of terms may be augmented by the machine selection of terms.Ex. If the number of categories becomes large, cross-references will be necessary between individual files.Ex. An introduction explaining the nature and scope of the indexing language will enhance its value.Ex. Here entry is made under the original author of an edition that has been revised, enlarged, updated, condensed, and so on by another person.Ex. Over the past two to three years the numbers of full text data bases and data banks has started to escalate considerably.Ex. As the quantity of knowledge expands the need to organise it becomes more pressing.Ex. As the system grows larger it's more difficult to maintain that control.Ex. Recall is inversely proportional to precision, and vice versa, or in other words, as one increases, the other must decrease.Ex. The speaker said that James estimated people function at only 20% of their capacity, and concluded that they could raise this percentage considerable if they knew how to manage their time more efficiently.Ex. If suppliers are forced out of business, there will be less software to lend and prices will rise with the lack of competition.Ex. He proposes a research agenda that could strengthen archival appraisal and the profession's ability to document society.Ex. However, future trends may tend to accentuate this division.Ex. No true reader can be expected to grow on a diet of prescribed texts only regardless of how well chosen they are.Ex. In addition, Britain has one of the most extensive bodies of legislation in the world, which is added to daily and encrusted with myriad rules and regulations.Ex. One of the effects of reading in children is that their appreciation of the processes and function of literature is deepened.Ex. The use of electronic mail systems has mushroomed in the last 5 years in industrialised nations.Ex. Whilst these achievements are commendable, there is a catch in them -- there can be used to 'intensify' the economic exploitation of women.Ex. The population waxed again slightly, then waned again, until it finally stabilized around its present 55,000.Ex. Reference work has been ill-served in the past by its expositors and theoreticians: its extensive literature of several hundred papers and books is swollen by a mass of the transient and the trivial.Ex. The article ' Pump up the program...' identifies the costs and benefits of undertaking a software upgrade.Ex. Most librarians will admit that they could probably increase the use made of their lending libraries and bump up their annual loans by stocking more romances and thrillers and fewer serious novels, but they do not do this.Ex. The intensity of marketing to schools and parents will have to be stepped up by publishers if they are to succeed in the more competitive market.Ex. Baby boomers are desperately trying to hold onto their salad days -- plastic surgery, vitamins and drugs like Viagra have spiked in public demand.Ex. Refiners are cranking up diesel output to meet rising global demand.Ex. EGND has hit a home run with the introduction of a new product line, increasing sales projections, and ramping up production schedules.Ex. Liverpool and Chelsea are grabbing all the headlines, but Arsenal have quietly moved it up a gear scoring 10 goals in their last three league games.Ex. Start gently, ease yourself in by breaking the workout down into three one minute sessions until you are ready to notch it up a gear and join them together.Ex. There was not much to separate the sides in the first ten minutes however Arsenal took it up a gear and got the goal but not without a bit of luck.Ex. We have a good time together and we're good friends.. but I'd like to take it up a notch.Ex. David quickly comprehended our project needs and then cranked it up a notch with impactful design.Ex. Went for a bike ride with a mate last week, no problems so will crank it up a gear and tackle some hills in the next few weeks.Ex. After a regular walking routine is established, why not move it up a notch and start jogging, if you haven't already.Ex. The health department has ratcheted up efforts to prevent or slow down the spread of swine flu in schools.Ex. In order to gain strength fast, you need to immediately begin amping up your strength thermostat in your mind.Ex. Cytokines are small proteins used to communicate messages between the immune cells in the immune system to either turn up or down the immune response.----* aumentar de importancia = grow in + importance, grow in + significance.* aumentar de tamaño = grow in + size, grow + larger, increase in + size.* aumentar de valor = increase in + value.* aumentar el conocimiento = expand + Posesivo + knowledge, deepen + awareness.* aumentar el control = tighten (up) + control.* aumentar el esfuerzo = increase + effort.* aumentar el precio = mark up + price, jack up + the price.* aumentar el presupuesto = add + monies to + budget.* aumentar en cantidad = increase in + quantity.* aumentar en número = grow in + numbers, increase in + numbers.* aumentar en variedad = grow in + kind.* aumentar la confusión = add to + the confusion.* aumentar la experiencia = deepen + experience.* aumentar la productividad = increase + productivity, boost + Posesivo + productivity.* aumentar las diferencias entre... y = widen + the gap between... and.* aumentar las posibilidades = increase + the odds.* aumentar las probabilidades = shorten + the odds.* aumentar las ventas = boost + sales.* aumentar la velocidad = grow + faster.* aumentar los costes = cost + rise.* aumentar los impuestos = increase + taxes.* aumentar los ingresos = boost + Posesivo + income.* aumentar rápidamente = snowball.* crisis + aumentar = crisis + deepen.* estar aumentando = be on the increase.* * *1.verbo transitivoa) <precio/sueldo> to increase, raise; <cantidad/velocidad/tamaño> to increase; <producción/dosis> to increase, step up; dolor/miedo/tensión to increase2.el microscopio aumenta la imagen — the microscope enlarges o magnifies the image
aumentar vi temperatura/presión to rise; velocidad to increase; precio/producción/valor to increase, riseel niño aumentó 500 gramos — the child put on o gained 500 grams
aumentar de algo — de volumen/tamaño to increase in something
aumentó de peso — he put on o gained weight
* * *= accelerate, augment, become + large, enhance, enlarge, escalate, expand, grow + larger, increase, raise, rise, strengthen, accentuate, grow, add to, deepen, mushroom, intensify, wax, swell, pump up, bump up, step up, spike, crank up, ramp up, move it up + a gear, notch it up + a gear, take it up + a gear, take it up + a notch, crank it up + a notch, crank it up + a gear, move it up + a notch, ratchet up, amp up, turn up.Ex: In recent years, the pace of change has accelerated with the introduction of on-line information retrieval.
Ex: These sources which form the basis of the intellectual selection of terms may be augmented by the machine selection of terms.Ex: If the number of categories becomes large, cross-references will be necessary between individual files.Ex: An introduction explaining the nature and scope of the indexing language will enhance its value.Ex: Here entry is made under the original author of an edition that has been revised, enlarged, updated, condensed, and so on by another person.Ex: Over the past two to three years the numbers of full text data bases and data banks has started to escalate considerably.Ex: As the quantity of knowledge expands the need to organise it becomes more pressing.Ex: As the system grows larger it's more difficult to maintain that control.Ex: Recall is inversely proportional to precision, and vice versa, or in other words, as one increases, the other must decrease.Ex: The speaker said that James estimated people function at only 20% of their capacity, and concluded that they could raise this percentage considerable if they knew how to manage their time more efficiently.Ex: If suppliers are forced out of business, there will be less software to lend and prices will rise with the lack of competition.Ex: He proposes a research agenda that could strengthen archival appraisal and the profession's ability to document society.Ex: However, future trends may tend to accentuate this division.Ex: No true reader can be expected to grow on a diet of prescribed texts only regardless of how well chosen they are.Ex: In addition, Britain has one of the most extensive bodies of legislation in the world, which is added to daily and encrusted with myriad rules and regulations.Ex: One of the effects of reading in children is that their appreciation of the processes and function of literature is deepened.Ex: The use of electronic mail systems has mushroomed in the last 5 years in industrialised nations.Ex: Whilst these achievements are commendable, there is a catch in them -- there can be used to 'intensify' the economic exploitation of women.Ex: The population waxed again slightly, then waned again, until it finally stabilized around its present 55,000.Ex: Reference work has been ill-served in the past by its expositors and theoreticians: its extensive literature of several hundred papers and books is swollen by a mass of the transient and the trivial.Ex: The article ' Pump up the program...' identifies the costs and benefits of undertaking a software upgrade.Ex: Most librarians will admit that they could probably increase the use made of their lending libraries and bump up their annual loans by stocking more romances and thrillers and fewer serious novels, but they do not do this.Ex: The intensity of marketing to schools and parents will have to be stepped up by publishers if they are to succeed in the more competitive market.Ex: Baby boomers are desperately trying to hold onto their salad days -- plastic surgery, vitamins and drugs like Viagra have spiked in public demand.Ex: Refiners are cranking up diesel output to meet rising global demand.Ex: EGND has hit a home run with the introduction of a new product line, increasing sales projections, and ramping up production schedules.Ex: Liverpool and Chelsea are grabbing all the headlines, but Arsenal have quietly moved it up a gear scoring 10 goals in their last three league games.Ex: Start gently, ease yourself in by breaking the workout down into three one minute sessions until you are ready to notch it up a gear and join them together.Ex: There was not much to separate the sides in the first ten minutes however Arsenal took it up a gear and got the goal but not without a bit of luck.Ex: We have a good time together and we're good friends.. but I'd like to take it up a notch.Ex: David quickly comprehended our project needs and then cranked it up a notch with impactful design.Ex: Went for a bike ride with a mate last week, no problems so will crank it up a gear and tackle some hills in the next few weeks.Ex: After a regular walking routine is established, why not move it up a notch and start jogging, if you haven't already.Ex: The health department has ratcheted up efforts to prevent or slow down the spread of swine flu in schools.Ex: In order to gain strength fast, you need to immediately begin amping up your strength thermostat in your mind.Ex: Cytokines are small proteins used to communicate messages between the immune cells in the immune system to either turn up or down the immune response.* aumentar de importancia = grow in + importance, grow in + significance.* aumentar de tamaño = grow in + size, grow + larger, increase in + size.* aumentar de valor = increase in + value.* aumentar el conocimiento = expand + Posesivo + knowledge, deepen + awareness.* aumentar el control = tighten (up) + control.* aumentar el esfuerzo = increase + effort.* aumentar el precio = mark up + price, jack up + the price.* aumentar el presupuesto = add + monies to + budget.* aumentar en cantidad = increase in + quantity.* aumentar en número = grow in + numbers, increase in + numbers.* aumentar en variedad = grow in + kind.* aumentar la confusión = add to + the confusion.* aumentar la experiencia = deepen + experience.* aumentar la productividad = increase + productivity, boost + Posesivo + productivity.* aumentar las diferencias entre... y = widen + the gap between... and.* aumentar las posibilidades = increase + the odds.* aumentar las probabilidades = shorten + the odds.* aumentar las ventas = boost + sales.* aumentar la velocidad = grow + faster.* aumentar los costes = cost + rise.* aumentar los impuestos = increase + taxes.* aumentar los ingresos = boost + Posesivo + income.* aumentar rápidamente = snowball.* crisis + aumentar = crisis + deepen.* estar aumentando = be on the increase.* * *aumentar [A1 ]vt1 ‹precio› to increase, raise, put up; ‹sueldo› to increase, raise; ‹cantidad/velocidad/tamaño› to increase; ‹producción/dosis› to increase, step upel microscopio aumenta la imagen the microscope enlarges o magnifies the imageno hizo más que aumentar su dolor/miedo all it did was increase her pain/fearesto aumentó la tensión this added to o increased the tension2 ‹puntos› (en tejido) to increase■ aumentarvi«temperatura» to rise; «presión» to rise, increase; «velocidad» to increase; «precio/producción/valor» to increase, riseel niño aumentó 500 gramos the child put on o gained 500 gramssu popularidad ha aumentado his popularity has grown, he has gained in popularityel costo de la vida aumentó en un 3% the cost of living rose by 3%la dificultad de los ejercicios va aumentando the exercises get progressively more difficultaumentará el frío durante el fin de semana it will become colder over the weekendaumentar DE algo to increase IN sthaumentó de volumen/tamaño it increased in volume/sizeha aumentado de peso he's put on o gained weight* * *
aumentar ( conjugate aumentar) verbo transitivo
‹precio/sueldo› to increase, raiseb) (Opt) to magnify
verbo intransitivo [temperatura/presión] to rise;
[ velocidad] to increase;
[precio/producción/valor] to increase, rise;
aumentar de algo ‹de volumen/tamaño› to increase in sth;
aumentó de peso he put on o gained weight
aumentar
I verbo transitivo to increase
Fot to enlarge
Ópt to magnify
II vi (una cantidad) to go up, rise
(de valor) to appreciate
' aumentar' also found in these entries:
Spanish:
alargar
- engordar
- explorar
- separar
- separarse
- doblar
- elevar
- multiplicar
- redoblar
English:
add to
- appreciate
- augment
- boost
- build up
- deepen
- efficiency
- enhance
- escalate
- gain
- grow
- heighten
- improve
- increase
- intensify
- jack up
- jump
- magnify
- mark up
- mount
- odds
- put up
- quantity
- raise
- rise
- snowball
- step up
- surge
- swell
- up
- add
- develop
- go
- put
- soar
- strengthen
* * *♦ vtto increase;aumentar la producción to increase production;los enfrentamientos aumentaron la tensión en la zona the clashes increased the tension in the zone;me han aumentado el sueldo my salary has been increased o raised;la lente aumenta la imagen the lens magnifies the image;aumentó casi 10 kilos he put on almost 10 kilos♦ vi[temperatura, precio, gastos, tensión] to increase, to rise; [velocidad] to increase;aumentar de tamaño to increase in size;aumentar de precio to go up o increase in price;el desempleo aumentó en un 4 por ciento unemployment rose o increased by 4 percent;con lo que come, no me sorprende que haya aumentado de peso it doesn't surprise me that he's put on weight, considering how much he eats* * *I v/t increase; precio increase, raise, put up* * *aumentar vtacrecentar: to increase, to raiseaumentar vi: to rise, to increase, to grow* * *aumentar vb1. (hacer subir) to increase / to raise -
12 intensificar
v.to intensify.* * *1 to intensify* * *verb* * *1.VT to intensify2.See:* * *1.verbo transitivo to intensify, step up2.intensificarse v pron sentimiento/dolor/sonido to intensify, become stronger* * *= enhance, deepen, intensify, step up, crank up, move it up + a gear, notch it up + a gear, take it up + a gear, take it up + a notch, crank it up + a notch, crank it up + a gear, move it up + a notch, ratchet up, amp up.Ex. An introduction explaining the nature and scope of the indexing language will enhance its value.Ex. One of the effects of reading in children is that their appreciation of the processes and function of literature is deepened.Ex. Whilst these achievements are commendable, there is a catch in them -- there can be used to 'intensify' the economic exploitation of women.Ex. The intensity of marketing to schools and parents will have to be stepped up by publishers if they are to succeed in the more competitive market.Ex. Refiners are cranking up diesel output to meet rising global demand.Ex. Liverpool and Chelsea are grabbing all the headlines, but Arsenal have quietly moved it up a gear scoring 10 goals in their last three league games.Ex. Start gently, ease yourself in by breaking the workout down into three one minute sessions until you are ready to notch it up a gear and join them together.Ex. There was not much to separate the sides in the first ten minutes however Arsenal took it up a gear and got the goal but not without a bit of luck.Ex. We have a good time together and we're good friends.. but I'd like to take it up a notch.Ex. David quickly comprehended our project needs and then cranked it up a notch with impactful design.Ex. Went for a bike ride with a mate last week, no problems so will crank it up a gear and tackle some hills in the next few weeks.Ex. After a regular walking routine is established, why not move it up a notch and start jogging, if you haven't already.Ex. The health department has ratcheted up efforts to prevent or slow down the spread of swine flu in schools.Ex. In order to gain strength fast, you need to immediately begin amping up your strength thermostat in your mind.----* intensificar el efecto de algo = intensify + effect.* intensificarse = escalate.* * *1.verbo transitivo to intensify, step up2.intensificarse v pron sentimiento/dolor/sonido to intensify, become stronger* * *= enhance, deepen, intensify, step up, crank up, move it up + a gear, notch it up + a gear, take it up + a gear, take it up + a notch, crank it up + a notch, crank it up + a gear, move it up + a notch, ratchet up, amp up.Ex: An introduction explaining the nature and scope of the indexing language will enhance its value.
Ex: One of the effects of reading in children is that their appreciation of the processes and function of literature is deepened.Ex: Whilst these achievements are commendable, there is a catch in them -- there can be used to 'intensify' the economic exploitation of women.Ex: The intensity of marketing to schools and parents will have to be stepped up by publishers if they are to succeed in the more competitive market.Ex: Refiners are cranking up diesel output to meet rising global demand.Ex: Liverpool and Chelsea are grabbing all the headlines, but Arsenal have quietly moved it up a gear scoring 10 goals in their last three league games.Ex: Start gently, ease yourself in by breaking the workout down into three one minute sessions until you are ready to notch it up a gear and join them together.Ex: There was not much to separate the sides in the first ten minutes however Arsenal took it up a gear and got the goal but not without a bit of luck.Ex: We have a good time together and we're good friends.. but I'd like to take it up a notch.Ex: David quickly comprehended our project needs and then cranked it up a notch with impactful design.Ex: Went for a bike ride with a mate last week, no problems so will crank it up a gear and tackle some hills in the next few weeks.Ex: After a regular walking routine is established, why not move it up a notch and start jogging, if you haven't already.Ex: The health department has ratcheted up efforts to prevent or slow down the spread of swine flu in schools.Ex: In order to gain strength fast, you need to immediately begin amping up your strength thermostat in your mind.* intensificar el efecto de algo = intensify + effect.* intensificarse = escalate.* * *intensificar [A2 ]vtto intensify, step up«sentimiento/dolor/sonido» to intensify, become stronger* * *
intensificar verbo transitivo (hacer más intenso) to intensify, make stronger
(hacer más activo) to step up
' intensificar' also found in these entries:
Spanish:
avivar
- plena
- pleno
- tan
- acentuar
English:
intensify
- redouble
- strengthen
- tighten
- tighten up
- step
* * *♦ vtto intensify* * *v/t intensify* * *intensificar {72} vt: to intensify -
13 target
I 1. ['tɑːgɪt]1) bersaglio m.; mil. obiettivo m.2) (goal) obiettivo m., scopo m.3) (butt) bersaglio m.2.to be the target of — essere bersaglio di [ ridicule]
modificatore [date, figure] previsto; [ audience] di riferimentoII ['tɑːgɪt]1) (aim) puntare [weapon, missile] (at, on verso, su); (choose as objective) mirare a [site, factory]2) fig. (in marketing) individuare [group, sector]to be targeted at — [ product] essere diretto o mirato a [ group]
* * *1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) bersaglio2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) bersaglio3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) bersaglio* * *I 1. ['tɑːgɪt]1) bersaglio m.; mil. obiettivo m.2) (goal) obiettivo m., scopo m.3) (butt) bersaglio m.2.to be the target of — essere bersaglio di [ ridicule]
modificatore [date, figure] previsto; [ audience] di riferimentoII ['tɑːgɪt]1) (aim) puntare [weapon, missile] (at, on verso, su); (choose as objective) mirare a [site, factory]2) fig. (in marketing) individuare [group, sector]to be targeted at — [ product] essere diretto o mirato a [ group]
-
14 field
field [fi:ld]1 noun(a) (piece of land) champ m;∎ to work in the fields travailler dans les ou aux champs;∎ field of wheat champ m de blé;∎ strawberry field plantation f de fraisiers∎ Smith is way ahead of the (rest of the) field Smith est loin devant ou devance largement les autres;∎ there's a very strong field for the 100 metres il y a une très belle brochette de concurrents ou participants au départ du 100 mètres;∎ sports or games field terrain m de sport;∎ to take the field entrer sur le terrain;∎ to lead the field (in race) mener la course, être en tête; figurative (in sales, area of study) être en tête; (of theory) faire autorité;∎ our company leads the field when it comes to fitted kitchens notre entreprise est en tête du marché pour ce qui est des cuisines encastrées;∎ figurative there are three candidates in the field trois candidatures ont été déposées;∎ familiar to play the field (romantically) avoir autant de liaisons amoureuses que l'on veut(c) (of oil, minerals etc) gisement m;∎ oil/coal/gas field gisement m de pétrole/de charbon/de gaz∎ field (of battle) champ m de bataille;∎ bravery in the field bravoure f sur le champ de bataille;∎ to die on the field of honour mourir ou tomber au champ d'honneur;∎ to hold the field ne pas lâcher de terrain, tenir;∎ the French now held the field les Français étaient maintenant maîtres du champ de bataille(e) (sphere of activity, knowledge) domaine m;∎ experts from every field des experts provenant de tous les domaines;∎ to be an expert in one's field être expert dans son domaine;∎ in the political field, in the field of politics dans le domaine politique;∎ to contribute to the field of human knowledge contribuer à la connaissance humaine;∎ what's your field?, what field are you in? quel est ton domaine?;∎ that's not my field ce n'est pas de mon domaine ou dans mes compétences(f) (practice rather than theory) terrain m;∎ to work/to study in the field travailler/étudier sur le terrain;∎ to go out into the field aller sur le terrain∎ magnetic field champ m magnétique Military(a) (team) présenter; (player) faire jouer; Military (men, hardware) réunir; Politics (candidate) présenter(b) (in cricket, baseball → ball) arrêter (et renvoyer);∎ figurative to field a question savoir répondre à une question;∎ figurative well fielded bien répondu(in cricket, baseball) être en défense►► Military field ambulance ambulance f;Military field artillery artillerie f de campagne;Military field battery batterie f de campagne;Military field colours (regimental flags) couleurs fpl du régiment;American field corn maïs m de grande culture;∎ familiar figurative to have a field day s'en donner à cœur joie; (do good business) faire recette□ ;∎ if the press find out about this they'll have a field day! si les journaux l'apprennent, ils vont s'en donner à cœur joie!;field engineer ingénieur m de chantier ou sur le terrain;Sport field events concours mpl de saut et de lancer;Military field exercise exercice m en campagne, manœuvre f;∎ field of fire champ m de tir;∎ Physics field of force champ m de force;Botany field gentian gentiane f champêtre;field glasses jumelles fpl;Military field gun canon m;American field hockey hockey m (sur gazon);Military field hospital antenne f chirurgicale, hôpital m de campagne;field ice banquise f;Military field kitchen cuisine f roulante;field label (in dictionary) rubrique f, indicateur m de domaine;Botany field madder shérardie f des champs;Botany field maple érable m champêtre;Marketing field marketing marketing m sur le terrain;Military field marshal maréchal m;field mushroom agaric m champêtre, rosé m des prés;Military field officer officier m supérieur;Military field rations ration f de guerre;field sports = la chasse et la pêche;field study étude f sur le terrain;Military field telegraph télégraphe m militaire;field test essai m sur le terrain;field trials (for machine) essais mpl sur le terrain;School & University field trip voyage m d'études; (of one afternoon, one day) sortie f d'études;∎ a geography field trip une excursion d'études de géographie;∎ field of vision champ m visuel ou de vision;field worker (social worker) travailleur(euse) m,f social(e); (researcher) chercheur(euse) m,f de terrain -
15 consumerism
Mktgthe influence of the general public, as end users of products and services, on the way companies manufacture and sell their goods. Consumers exert considerable power over companies as organizations become more customer-focused. Demand is rising for products that are high quality, ethically produced, well priced, and safe, and consumerism pressurizes companies to operate and produce goods and services in accordance with the public’s wishes. In fact, the aims of consumerism are not at odds with those of marketing (see marketing management), as both have the end goal of pleasing the consumer. In practice, however, marketing does not always succeed, and there is still a need for legislation to back up the right of consumers to demand products that are of good quality and for consumer protection bodies that influence the commercial world on consumers’ behalf. A particular form of consumer pressure, motivated by environmental concerns, is green consumerism, which campaigns for environmentally friendly goods, services, and means of production. -
16 plan
plæn
1. сущ.
1) а) план;
проект to concoct, devise a plan ≈ придумать, изобрести план (пренебр.) to draw up, formulate, map out a plan ≈ составлять, намечать план to make plans ≈ строить планы to outline a plan ≈ набросать план to unveil a plan ≈ открывать, раскрывать( кому-л.) план to accept a plan ≈ принимать, одобрять план to carry out, execute, implement a plan ≈ выполнять план to put a plan into operation ≈ осуществлять план to present, propose a plan ≈ предлагать план to foil, frustrate, thwart a plan ≈ расстраивать, срывать, разрушать план, мешать чьему-л. плану to reject a plan ≈ отвергать, забраковывать план to shelve a plan ≈ откладывать приведение плана в действие brilliant, ingenious plan ≈ блестящий, гениальный план complicated, elaborate plan ≈ тщательно продуманный план contingency plan ≈ план на случай непредвиденных дополнительных обстоятельств feasible plan ≈ осуществимый, выполнимый план five-year plan ≈ пятилетний план, пятилетка flight plan ≈ план полета;
полетный лист floor plan ≈ поэтажный план здания( с указанием толщины стен, расположения оконных и дверных проемов и назначения помещений) ;
мор. план палубы grandiose plan ≈ грандиозный план sweeping plan ≈ захватывающий, увлекательный план impracticable plan ≈ неосуществимый план impractical plan ≈ неосуществимый план long-term plan ≈ долгосрочный план master plan ≈ генеральный (сводный) план realistic plan ≈ реалистичный план secret plan ≈ тайный, секретный план short-term plan ≈ краткосрочный план well-laid, well-thought-out plan ≈ хорошо проработанный, продуманный план the installment plan ≈ система оплаты товаров в рассрочку on the installment plan ≈ в кредит, в рассрочку pension, retirement plan ≈ пенсионное страхование a plan calls for (smth.) ≈ план предусматривает (что-л.) plans materialize ≈ планы осуществляются, претворяются в жизнь qualified plan ≈ программа условного участия в прибылях Syn: blueprint, design, proposal, scheme, programme б) замысел, план All history is in one sense the fulfilment of a divine plan. Westcott ≈ Вся история является в некотором смысле воплощением божественного плана. Syn: intention, purpose
2) а) способ действий, образ действий Syn: procedure б) цель, намерение Syn: goal
1., aim
1.
3) а) график, диаграмма, схема б) план (местности) в) чертеж (объекта в разных проекциях) ;
спец. план (как одна из существующих проекций) Syn: graph, diagram
4) система, целостность
2. гл.
1) а) распланировать;
запланировать (очередность каких-либо дел) б) проектировать, задумывать, разрабатывать Syn: design
2.
2) строить планы;
надеяться;
намереваться;
затевать What events have you got planned for next week? ≈ Что ты запланировал на следующую неделю? plan ahead Syn: intend
3) архит., строит. делать проект, планировать;
чертить план The gardens were planned by the best landscape gardeners of the day. ≈ Сады были спроектированы (распланированы) лучшими специалистами по ландшафту нашего времени. план, программа действий - counter * встречный план - short-term * краткосрочный план - five-year * пятилетний план, пятилетка - economic * программа /план/ экономического развития - development * план развития;
план (технической) разработки - piece rate wage * (экономика) сдельная система оплаты труда - to adopt a * принять план - to carry out /to fulfill, to implement, to realize/ a * осуществить /выполнить, претворить в жизнь/ план - to put forward a * выдвинуть план - to work out the * of a speech набросать план выступления - to buy things on the installment * покупать товары в кредит /в рассрочку/ (специальное) план - * of site план общего расположения - sketch * эскизный план, кроки - street * план улицы проект - a building erected after the *s of an eminent architect здание, воздвигнутое по проекту известного архитектора чертеж;
схема;
диаграмма - working * рабочий чертеж - general * общий план - master * генеральный план - ground * (специальное) план по нулевой отметке - lines * (техническое) теоретический чертеж корабля - capacity /cargo/ * _ тех грузовой план, чертеж вместимости грузовых трюмов и цистерн горизонтальная проекция - body * корпус( проекция теоретического чертежа корабля) крупномасштабная карта, план замысел, план, намерение - to change one's * изменить свои намерения /планы/ - to form a new * составить новый план - to cripple /to defeat, to upset, to frustrate, to ruin, to thwart, to torpedo, to wreck/ one's * сорвать /расстроить, разрушить/ чьи-л. планы - to have no fixed *s не иметь определенных планов - what are your *s? каковы ваши планы /намерения/? - everything went according to * все прошло согласно намеченному плану /как было намечено/ - it is not a bad * (это) неплохо придумано;
неплохая идея способ действий - the best * would be... самое лучшее будет... - he has changed his whole * он полностью изменил свою тактику цель, задача - his * was to get a degree in medicine его целью было получить диплом врача (церковное) расписание служб на квартал( в церквях методистов) > according to * (военное) (жаргон) поневоле, "по заранее намеченному плану" > on the American * с полным пансионом составлять план, планировать - to * a piece of work спланировать какую-л. работу проектировать;
чертить план, эскизы и т. п. - the school was *ned for 500 pupils школа была запроектирована на 500 учащихся строить планы;
намереваться, затевать - to * everything ahead планировать заранее - to * for the future строить планы на будущее;
думать о будущем - to * to do smth. намереваться сделать что-л. - to * a visit собираться нанести визит /посетить/ - we had *ned an ascent of the mountain together мы собирались вместе подняться на гору - we have *ned for you to stop till tomorrow мы расчитывали, что вы останетесь (у нас) до завтра распланировать;
запланировать (обыкн. to * out) - to * out one's time распланировать свое время - he had *ned it all out он все уже распланировал - have you *ned your trip? вы уже спланировали свою поездку? action area ~ план мероприятий amended ~ исправленный план aquatic environment ~ план размещения окружающих водоемов audit ~ план ревизии bonus ~ система премирования cadastral ~ кадастровый план care ~ план мероприятий по уходу (за больным, выздоравливающим) city ~ план города comprehensive ~ комплексный план conditional sale ~ план условной продажи contingency ~ план действий в чрезвычайных обстоятельствах crisis ~ план выхода из кризиса decision ~ вчт. схема принятия решений development ~ план застройки development ~ план развития development ~ план разработки distribution ~ план распределения district ~ план округа district ~ план района economic ~ народнохозяйственный план educational ~ план образования, план переподготовки, план обучения, план переквалификации financing ~ финансовый план forestry ~ план лесничества ground ~ план местности implement a ~ осуществлять план instalment ~ график платежей при покупке в рассрочку instalment ~ система платежей в рассрочку jobs ~ план увеличения занятости land use ~ землеустроительный план land use ~ план использования земель local ~ план застройки marketing ~ план сбыта продукции marketing ~ план торговли master ~ генеральный план master ~ основной план media ~ план использования средств рекламы medical benefit ~ система пособий по болезни merger ~ план слияния national comprehensive ~ государственный комплексный план on instalment ~ в рассрочку operating ~ оперативный финансовый план operating ~ план работы operating ~ прооизводственный план organization ~ организационный план parcelling ~ план раздела pension ~ система пенсионного обеспечения personal equity ~ (PEP) программа продажи акций служащим компании perspective ~ перспективный план plan замысел, намерение, предположение ~ замысел, намерение;
предположение ~ замысел ~ намереваться, затевать ~ намереваться;
затевать ~ план, проект ~ план;
проект ~ план ~ планировать ~ программа ~ проект ~ проектировать ~ система ~ составлять план, планировать, проектировать ~ составлять план ~ способ действий ~ строить планы;
надеяться ~ схема, диаграмма, чертеж ~ схема, диаграмма, чертеж ~ схема ~ чертеж ~ of actions план действий ~ of operation план работы plot ~ план делянки plot ~ план земельного участка policy ~ план деятельности preconceived ~ заранее составленный план production ~ производственный план quality ~ план обеспечения качества redemption ~ план погашения redevelopment ~ план перепланировки и новой застройки жилого района regional development ~ план регионального развития regional ~ региональный план rehabilitation ~ план реабилитации rescue ~ план спасательных работ retirement benefit ~ система пенсионного обеспечения retirement ~ порядок выхода на пенсию sampling ~ stat. план выборочного контроля savings ~ план экономии service ~ служебный план share repurchase ~ скупка корпорацией собственных акций для поддержания их цены site ~ ориентационный план site ~ ситуационный план sketch ~ набросок плана social welfare ~ план социального обеспечения staff retirement ~ план выхода персонала на пенсию stock option ~ exc. система фондовых опционов stock purchase ~ программа покупки акций служащими корпорации structure ~ план сооружения subdivision ~ план раздела земельных участков test ~ план проведения испытаний town ~ план развития города town ~ схема города training ~ тренировочный план;
план профподготовки treatment ~ план лечения unit-linked ~ система страхования, в которой взносы идут в паевой фонд, а полученные доходы повышают стоимость полиса -
17 non-profit
1. прил.тж. nonprofit эк. некоммерческий (об организации, не ставящей своей целью извлечение прибыли; не предназначенный для получения прибыли)nonprofit purpose [goal\] — некоммерческая цель
Syn:Ant:See:2. сущ.эк., преим. мн. = non-profit organization
* * *
= not-for-profit.* * * -
18 soft launch
1. сущ.марк. мягкий запуск* (выпуск нового продукта, при котором он становится доступным пользователям без рекламы или на отдельном сегменте рынка; реакция первых потребителей и их опыт использования продукта позволяют осуществить быструю доработку продукта; характерно для продуктов, которые не нужно выпускать сразу в большом количестве и в конструкции которых возможны изменения: для программных продуктов, веб-сайтов и т. п.)Upon completion of your website, we will have a "soft launch", which is a period where you and your associates can review the website for accuracy and appropriateness. — После завершения Вашего сайта мы осуществим "мягкий запуск", когда в течение определенного времени Вы и Ваши коллеги могут проверить точность и оправданность его содержания.
Ant:See:2. гл.марк. осуществлять "мягкий запуск"the goal is to soft launch the site this month — целью является "мягкий" запуск сайта в этом месяце
Microsoft is poised to soft-launch its long-awaited online music store late next month. — Компания "Майкрософт" готова осуществить "мягкий" запуск долгожданного онлайнового магазина музыки в конце следующего месяца.
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19 achieve
(aim, goal) atteindre, parvenir à;∎ the company achieved all its objectives for the year la société a atteint tous les objectifs qu'elle s'était fixés pour l'année;∎ the new marketing strategy achieved very little la nouvelle stratégie de marketing a été peu efficace -
20 generic strategy
Gen Mgta strategy for marketing products or services. Generic strategy is a term introduced by Michael Porter. He suggested there are three generic strategies for marketing products or services: cost leadership, differentiation, and focus. The first implies the supply of products in a more cost-effective way than competitors; the second refers to adding value to products or services; and the third focuses on a specific product market segment with the goal of establishing a monopoly.
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